Notes From the Field
- April 2019 -
A monthly UX newsletter from the team at Qualaroo.
We hear all the time from our clients that they know user research is important, but it's just not a priority right now. It's something that will be taken into account for the next project, next quarter, or even next year. But if there's anything we've learned, it's that the value of feedback can be measured monetarily, so don't wait!
What's the Cost of Waiting to Invest in User Research?
CX experts are very familiar with Net Promoter Score (NPS), but it’s not quite as popular in the UX community. However, we think UX professionals should incorporate NPS as a baseline metric for understanding the user experience. Learn why on the Qualaroo blog.
How to: Leverage NPS to Understand the User Experience
Our April book club suggestion is UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh. This is a practical read that makes the basics of user experience easy to digest, perfect for UX novices or more seasoned professionals who may need a refresher. Have a book to suggest? Let us know at the link below!
UX Book Club
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